Services: Branding, Stationery, Showit Website
Industry: Interior Design
Vintage patterns, vintage typography, vintage illustrations! This was the vintage brand of my dreams! Jen and Chrissy were dream clients to work with—they were so fun, creative, and had a wonderful vision for their brand and business that was a joy to bring to life through design. Homestyle Collective is a design studio based in Texas that specializes in creating spaces for their clients that are relaxed, intentional, and STUNNING! Not only that, but their designs feature vintage finds and high-quality furnishing that really just bring their work to another level. They also own their own studio/shop in Bowie, Texas where they have a thoughtfully curated collection of new and vintage furniture, elevated lighting, and home accessories.
One of our main goals for this brand was for the visuals to reflect the unique style and characterizes their designs—lots of warm, rich colors; bold textures; organic details and illustrations; and vintage typographic layouts. For the patterns and backgrounds, we found much of our inspiration from objects found in Jen and Chrissi’s designs, such as the pattern on the lining of a vintage ledger, moody still-life painting, and a vintage floral print. We mixed and matched these elements and combined them with the unique style we established for Homestyle Collective and the result is a stunning, textural, organic, bold brand that is the perfect visual representation for their business.
If you are ever in the area, make sure to check out the Homestyle Collective shop—I know I sure will! I am constantly inspired by the unique vintage finds that Jen and Chrissie add to their curated collection. You can also shop some of their products online at their Etsy shop here!
Is your business’ story being told through your brand and/or website? If it’s not, you could be missing out on so many opportunities: making strong first impressions, representing your unique personality/style, communicating the values of your business, and making genuine connections with your audience. It brings me so much joy to take the vision my clients have for their business and bring it to life through design! If you are ready to take that next step in your business, I’d be honored to come alongside you in the branding process.