Industry: Wedding / Catering
I’m so excited to reveal the new brand created for Lemon + Honey, a traveling cocktail bar located in the Pacific Northwest. Depending on what you need for your event (beer, wine, cocktails, or mocktails), Lemon + Honey offers a variety of services, so that you can make the bar a fun and unique experience.
The name Lemon + Honey is inspired by Savannah’s (the business owner’s) favorite drink, a Bee’s Knees, which is made up of gin, lemon, and honey. When creating this brand, I wanted to play off the name and created multiple illustrations of bees and lemons. These illustrations are used throughout the logos and backgrounds to create a unique, cohesive, and recognizable look, while also reflecting the business name.
For the brand itself, we went with a bold look, mixing both modern and classic to create a style that is unique, recognizable, and timeless to help the business stand out in the wedding/event industry.
The brand features a moody color palette with a neutral base and accents of subtle/muted yellows and shades of olive and sage. Then, we used a classic, serif font in the primary logo, and paired this with a variety of playful, clean, modern typefaces (my favorite is the outlined font used as an accent).
All of these different elements work together to create a brand that is unique in the way that it juxtaposes classic with modern and textured organic with clean geometric.
As I write this post, Savannah is in the process of preparing her traveling bar, so she can start serving weddings in her area, the Pacific Northwest. I can’t wait to see how it turns out! Cheers to the launch of her new business! 🥂
“I had a pretty specific vision of what I wanted for my business, but I had absolutely no idea how to execute it or explain it. Amarie did her research asked the right questions and the vision of what I pictured was created. Everything was so beautiful and perfect, it’s exactly what I was looking for! I cannot thank Amarie enough for the work she put into it.”
Are you in a saturated industry and looking for a way to stand out? Branding and design can be the perfect avenue for accomplishing this. For each brand created, there is so much research and strategy that is done up front, so we can make sure that your brand is successful and helps you accomplish your goals, whether that be to stand out among competitors, establish credibility, increase your confidence in your business, create a cohesive/consistent look, and more!