Today, I’m so excited to reveal the custom brand and Shopify website for Warm Shop, a clothing boutique located in Spring Lake, New Jersey that sells high-end designer clothing, inspired by west coast fashion. Some of the well-known brands sold in the boutique are Love Shack Fancy, Ulla Johnson, The Great., Sea, and Matta.
The first step in designing this brand was to refine and elevate Natalie’s current logo a bit, giving it a more polished and sophisticated look that reflects the quality of the products sold. In order to do this, we refreshed the typography, refined the color palette, and updated the color wheel icon found in her primary logo. Then, we enhanced the brand further by adding on additional elements like the sunset graphic found in some of the sub-marks, and the custom watercolor backgrounds used throughout.
All these elements work together to create a design that is sophisticated, yet still fun and personable. We aimed to capture that care-free, happy feeling one gets as they relax on a sunny beach in California on vacation. ☀️