Brand + Website Launch: Little White Shed & Co.

Highlighted Projects

Services: Branding, Packaging, Shopify Website

Industry: Candle Making

Photography by Lindsey Joy Photography

Today, I am so excited to share about one of my favorite projects to date, a brand and Shopify website for Little White Shed & Co, owned by a mother-daughter trio who hand-pour 100% soy candles and wax melts. Their goal is to create products that encourage their customers to enjoy the simple moments and invite coziness into their homes with clean, eco-friendly materials.

And let me tell you from experience—these candles truly smell AMAZING (it’s so hard to choose, but I think Coffee House is my favorite scent!). And not only do they smell great, but they look super cute sitting out on a counter or table!

After about a year of growing their business, the owners of Little White Shed & Co. decided it was time to invest in a strategic, polished, brand and website. They came to me with a strong vision for their brand: a design that is modern and classic, yet cozy and approachable.

I loved every moment of bringing this vision to life from the versatile brand marks, hand-drawn illustrations, cozy packaging, and strategic website that brought it all together into a beautiful customer experience. The icing on the cake was the gorgeous brand photos taken by Lyndsey Joy Photography that showcase the products in such a beautiful way and bring the website to a whole new level!

This project is a great example of how branding, packaging, and a website work together to create an immersive experience for the customer. There is so much value in how you present your business / products to potential customers: Does your business appear polished and cohesive at every touch point? How do your customers feel when they visit your website? Feelings are so powerful, and if you aren’t making a strong first impression that communicates your brand messaging, then you are missing out on valuable opportunities to make a connection with your audience, and covert leads to paying customers.

“Amarie was an absolute joy to work with and brought to life our vision for our website and branding even better than we could have ever imagined! Amarie’s attention to detail, creativity, and passion for her clients are a few of the many reasons we will choose Amarie Lael Design again and again for all of our branding and design needs.” – Christine, Ally, and Alyssa


Is it time to take that next step in your business to create a strong brand presence like Little White Shed & Co.? I’d love to help! It brings me so much joy to come alongside other business owners and help them take big strides in their entrepreneurship journey.

Reach out to me here to secure your spot on my design calendar!

I'm Amarie (a-muh-ree), the artist and designer behind the business. I am passionate about the color orange, plants, gin & tonics, baby animals, and anything and everything that has to do with art.

With a degree in painting and graphic design, I am truly an artist and illustrator at heart. For every brand created, I aim to incorporate that artistic touch that goes deeper than visuals—it communicates the heart and story behind your business.

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