Launching a new look for your brand and website is a huge step for any business. We’ve put so much work into this new design, so it makes sense that we want to get as many eyes on it as possible. Launching a brand is a great way to get your customers/clients excited about your business and even reach a bigger audience. Here are some tips to help you make the most your brand launch:
01. Update Everything with Your New Logo
There are so many places that need updating, so it is easy to let some of these slip through the cracks in the excitement of a brand launch. Here’s a list of some places you may need to update:
✓ Your website (logo, fonts, color, additional elements throughout)
✓ Social media (make sure to update all of your profile pictures)
✓ Client/customer management systems (Dubsado, Honeybook, Calendly, etc.)
✓ Collateral (letterhead, business cards, packaging, guides, etc.)
✓ Email (update your email automations, templates, and signature)
02. Share on Social Media
Share a sneak peek: It’s good to unveil little elements of your brand before the official launch. Not only does this get your audience excited about your new look, but it also warms them up, so that the launch doesn’t feel like it comes out of the blue. Think about sharing some of the accompanying elements of your brand such as your badge/sub-mark, illustrations, brand patterns, etc. (The launch graphics included in my brand package are great for this!)
Start a count down: This can be a great way to get your audience excited for your new look. A week before your launch, start sharing little sneak peeks of the brand while telling your audience when to expect the full reveal!
Tell the story behind your decision to re-brand: People love to hear the behind-the-scenes stories—it’s what connect them to you and draws them in. Talk about why you decided to start this journey and what you learned along the way.
Share again! Unfortunately, not everyone sees our post the first time, so be sure to share your new look a few times on social media. It can be fun to reveal your favorites aspects of the brand one at a time to make sure your audience gets to see the full design.
03. Drive Traffic to Your Website
The goal of your new brand and website is to elevate your business and convert your audience to paying customers or clients. The launch of a new brand is a great opportunity to do this!
Create a new freebie / lead magnet: Create a downloadable guide that can be received once people sign up for your email list. Doing this is a great way to encourage people to head over to your website, see your new look, join your email list, and hopefully turn into a paying customer or client.
Write a blog post: Blog posts are great ways to bring traffic to your site. Think about writing one that dives even deeper into the story/process of your branding experience as well as includes a gallery showcasing the new look. (Again, the launch graphics included in the brand package are great for this.) Share this blog post on Pinterest, social media and to your email list.
Share it with your email list: Create an email for your list that announces your new look. If you created a freebie or blog post, make sure to include those in your email.
Include call-to-actions in everything! At the end of each social media post or email, be sure to include a little blurb encouraging them to check out the new look on your website or book a free consultation call.
Launching a new brand is such an exciting step in your business journey. If I’ve had the pleasure of working alongside you, know that I am so excited for you and this new step in in your business. Be on the look out for my own blog post showcasing your beautiful brand!