Services: Branding, Stationery, Packaging, Showit Website
Industry: Holistic Beauty & Photography
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A big congratulations to Holly and the launch of the new Norabloom brand and website! I adore this website and the way Holly runs her business. If you ever have the chance to meet Holly in person, you’ll quickly fall in love with her contagious joy and sweet, loving personality. I knew it was so important that the brand and website captured this and reflected the quality and style of Holly’s services.
One of the main problem areas in Holly’s business was that she had two seemingly different facets to her business (holistic beauty and photography) that needed to be brought under one umbrella, Norabloom. During the research and strategy phase of the project, we took a closer look at these two sides of her business and uncovered the common threads: her ultimate goal to help women embrace their natural beauty and femininity, and her loving approach to business that is fun and rooted in southern hospitality.
Throughout the project, we made sure to highlight these ideas throughout, uniting the two facets of her business under a common theme. As we began the website process, in addition to connecting these separate services, one of our main goals was to simplify and organize the website in a way that guides viewers throughout and helps them easily find what they need. In addition to that, we were able to elevate her client experience by updating her welcome boxes, stationery, and brochure with the new branding. I am in love with what resulted from this project: branding that is elegant and simple with soft hues of blush and peach, and a website that is bright and elevated and highlights her stunning photography as well as her small-batch beauty products and services.
I absolutely loved working on this project from start to finish. Holly has the sweetest soul, and it was a joy to bring the vision for her brand to life. Whether you’re in need of a facial or a photoshoot, she is your girl!
“Amarie, you are so sweet and talented. Every single step of the experience was filled with happiness! On our first phone call I knew based how kind and sweet you were that this was going to be exactly what I was hoping for! You listened to ALL my ideas and challenges with my brand. You nailed each and every task – flawlessly! You blended my southern roots, my love for birds, and my two businesses into one magical brand. I literally thought is was going to be an impossible task, until I met YOU. Your workflow is on point and organized every step of the way. I love that you had an entire strategy set in place. Your file organization, task board, and messaging platforms were so easy to navigate. You always were consistent, timely, and offered beautiful work, options, and feedback. The videos were so lovely and saved both of us time. The last few months have been such a pleasure and even the though I am thrilled with the outcome, I will miss hearing from you. My new brand, logo, website, business cards, stationery, stamp, mailer, brochures, etc are so much more that I ever expected. Each one is so special and reflects exactly who I am and how I want to be seen. Amarie~ dear friend, you are a rare find! You are the perfect package of kind, talented, creative, and business savvy. I am honored to have met you. I will carry my sweet little brand close to my heart!” – Holly
Of course, branding is about the visuals of a business, but it is also so much more than that—during my branding process, we dive into the strategy and research behind your brand to make sure it is is successful and we can accomplish what we need to through the visual elements and the website. In this case, one of the main things we were able to accomplish was to bring clarity and structure to the business. It brings me so much joy to come alongside entrepreneurs in their business journey and help them achieve their goals, whatever they may be. If you’re ready to take that next step, I’d be honored to help.