If you are starting a business in the creative industry, it is so important to have examples of your work. Clients won’t want to work with you unless you show some sort of “proof” that you are good at what you do and can do what they’re looking for.

However, if you are like I was, you may be wondering how to do that if you don’t have any client work to show. The answer is portfolio projects! If you’re a photographer, find a friend and do a photoshoot of them for free. If you’re a designer, make up a “fake” client and design a brand for them.

That’s exactly what I did with this project. I took a project from college and tweaked it to show a beautiful brand for an imaginary client: a photographer who specializes in moody, soft, yet classy photos. Take a look at the project below to see the brand and website design I did for Veronica Hughes!