Services: Branding + Showit Website
Congratulations to Anna and the launch of her new brand and website! Anna Radu Flowers is a boutique floral business based in Sacramento, CA who specializes in providing romantic florals for life’s sweet moments—whether that be a wedding, special event, or just an opportunity to show someone you love them through a stunning arrangement.
As we set out to create this brand and website, our goal was to design a dreamy, soft brand that would be the perfect compliment to Anna’s stunning floral design as well as create a website that is just as beautiful as it is functional. We worked together to create a simplified process for her customers to order flowers as well as a strategic system/structure to bring in new wedding/event inquiries.
I love the look we landed on! The array of blush hues set a sweet, romantic tone that lays the foundation for the rest of the brand. As a complement to this soft color palette and to bring in a hint of elegance, we used delicate floral illustrations throughout. Lastly, we brought in a touch of playful whimsy with a handwritten font as an accent to the more simple, classic fonts that make up the majority of the design. Anna’s stunning florals were the icing on the cake, bringing everything together into a final look that is textural, sweet and romantic.
When I first met Anna, I immediately noticed her sweet, kind spirit, which really shows in her beautiful floral arrangements. As we worked on her website, the intention and love that she puts into every aspect of her business (and every bouquet) became very apparent. It was such a joy to create an online home for her business where customers can see her stunning work, place an order, and/or hire her to provide florals for their event. It was such an honor to play a role in this big step for Anna Radu Flowers, and I can’t wait to follow along as Anna’s business continues to grow and thrive!
“From the first time I came across Amarie Lael Design website, I knew I wanted to work with her! Each design she had on her website was so beautiful, cohesive and professional and customized to each client and that’s exactly what I wanted. She was so easy and fun to work with! She always responded very quickly and everything was so organized through the system she has set up. Amarie offered countless ideas and suggestions and she was truly able to bring my vision to life! I couldn’t be happier with how my brand and website turned out!” – Anna