Crispy Edges is a fast-casual restaurant in Festus, Missouri serving up a modern take on classic diner fare—from burgers to milkshakes and everything in between. The space captures the comfort of a neighborhood diner with a cozy, design-forward atmosphere that feels both familiar and new.
Crispy Edges
Services: Branding
Industry: Restaurant
Crispy Edges captures the nostalgic charm of a classic diner reimagined with a refined, artisanal touch. It feels familiar and comforting, yet elevated — the kind of place that celebrates simple pleasures like perfectly cooked burgers and creamy milkshakes, but with care and craftsmanship.
The checkered pattern draws inspiration from classic diner tile, while the striped motif recalls the iconic milkshake straw. Paired with an abstract, geometric background, the visuals introduce a fresh, contemporary touch. The playful, looping script nods to vintage neon signage yet feels modern, friendly, and approachable—creating the perfect balance between nostalgic charm and modern sensibility.
The result
Craft a brand that reimagines the nostalgic charm of a classic diner through a fresh, modern lens.
The Objective
The illustrations are the heart of the brand—celebrating the delicious food and variety of flavors while carrying forward its nostalgic charm. Detailed and hand-drawn, they evoke the look of vintage cookbooks and toile patterns, grounding the identity in tradition, craftsmanship, and authenticity.
Behind the illustrations
Kelsey / Crispy Edges
"I loved how easy it was to communicate with her and make progress on the project. Everything felt organized and I appreciated the way she explained the thought process behind her talented work. Overall, Amarie is creative and wonderful to work with!”
"We had a great experience creating our brand’s vibe & logo with Amarie!"
The Ever House
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