RJS & Company is an Indian bridal jewelry brand founded by sisters Ramneek and Jasleen, offering personalized styling services and unique curated collections that blend modern design with traditional styles—resulting in pieces that are both timeless and one-of-a-kind.
RJS & Company
Services: Branding + Packaging
Industry: Jewelry
Every detail of the brand is intentionally curated and layered with meaning, suggesting a business that values tradition, artistry, and depth. The intricate borders, motifs, and deep jewel tones are reminiscent of Indian architecture and textiles, while the floral motifs soften the boldness of the branding—giving it a romantic, feminine edge.
The result
Create a rich and luxurious brand and packaging experience that empowers Indian brides to celebrate their heritage and traditions through intricate, one-of-a-kind accessories.
The Objective
Ramneek / RJS & Company
"The colours of our brand are diverse but harmonious; multiple exquisite patterns and borders, but all look balanced when paired together; fonts that look expensive and rich, but still subtle and not over-the-top."
"Everything Amarie delivered works together so well."
We chose a graceful doe as the brand’s central motif—an emblem of elegant femininity and gentle strength. Her story begins within a henna-inspired logo and unfolds into a detailed illustration of a woman tenderly petting the doe, a symbol of kindness, connection, and the quiet beauty of feminine grace.
Behind the logo
Ramneek / RJS & Company
"While we've contracted branding and packaging materials before, no one quite understood our vision the way Amarie did. She was able to understand the essence and intention behind our brand, and applied her talent in a holistic manner. We're now in the process of having all of the material Amarie delivered to us printed, and seeing her craft translated to tangible boxes, tapes, papers & bags has been immensely rewarding."
"I speak for both myself & my business partner, when I say that Amarie is truly one of the most talented, patient, and professional designers we've ever had the pleasure of working with."
Kvinna
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