KVINNA is a women’s sportswear brand designed for golf, tennis, and pickleball. The business' mission is to remove the intimidation often associated with these sports, empowering women to play with confidence and inspiring them to enjoy the beauty of the outdoors.
Kvinna
Services: Branding
Industry: Apparel
KVINNA redefines women’s sportswear through a lens of feminine elegance and timeless sporting tradition. Rather than feeling overly athletic or exclusive, the brand is rooted in empowerment, self-expression, and a love for the outdoors—inviting women to play with confidence and to play in style.
With palm trees, warm pastels, and sweeping landscapes, the brand evokes an idyllic, sun-drenched lifestyle—one that nods to classic country clubs and seaside resorts, while remaining effortlessly relaxed and inviting.
The result
Design an elevated yet relaxed brand experience that blends coastal nostalgia with feminine elegance, empowering women to get outside and play with confidence.
The Objective
A defining element of the KVINNA brand story is its hand-drawn backgrounds. These illustrations not only set the brand apart, but also evoke emotion and nostalgia—a new take on classic traditional sporting imagery. Soft paintings of seaside golf courses, modern interpretations of plaid and argyle, and delicate floral motifs inspired by coastal blooms add a feminine, artful layer to the brand identity.
Behind the Patterns
Pretty in the Pines
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