Blending fine art with design for a story unlike any other.
Design that truly resonates — evoking that intangible feeling that invites, captivates, and converts — begins with storytelling.
That's why we take a unique approach to traditional design: weaving artistic inspiration with hand-drawn details. The result is a work of art that goes beyond words, bringing your brand’s story to life in a way that’s both meaningful and memorable.
Let's Tell your story
Our Philosophy
In a world where new brands are launched daily, it isn’t strategy alone that makes one unforgettable—it's how it is executed. That's why we have tailored our approach to not only lay the strategic foundation for your brand, but to tell your story in a way that is felt, not just seen.
You’ve probably heard it before: good design starts with good strategy. And while that’s true, we believe it's only the beginning.
Nothing tells a story quite as powerfully as a work of art.
Each brand and pattern created is born from fine art inspiration and layered with painterly textures, hand-drawn motifs, and intricate detail—resulting in design that truly resonates.
Learn more about our fine art–inspired patterns and illustrations created for brands and product lines. From textured plaids to intricate toiles, we love exploring a range of techniques—bringing art and product together in a memorable way.
Patterns / Illustration
From thoughtful typography and illustration to the tactile experience of packaging, our work is rooted in artistry and guided by strategy. The result is branding that’s rich in meaning, layered with texture, and deeply aligned with your story.
Branding / Packaging
Sense
Rjs & Company
Josephine INteriors & market
Dos Almas
Emmanuel / Dos Almas
"It's rare to find someone who can blend modern design sensibilities with a classic feel so effortlessly. Her expertise and guidance were invaluable, resulting in a cohesive branding package that I am proud to showcase."
"Amarie is an exceptionally talented graphic designer who truly understands the art of storytelling through visuals."
01 / 05
Sarah / Sarah Vivienne Photography
"I felt truly seen throughout the entire process, which made this experience not just special but empowering too. She’s created a brand identity that feels unmistakably me. People have already told me, “It’s really you”, “It’s ahead of the curve”, and “It’s not your typical photography brand” which is exactly what I was hoping for. Amarie is exceptional at what she does, and I can’t recommend her highly enough."
"She saw the full picture with all its contradictions and somehow wove it all together into something that feels completely right."
02 / 05
Hannah / Hannah Gabriela Art
"Every part of my brand is exquisite and expresses my art, who I am as an artist, and what I want my artwork to convey, in a way I never thought could be possible. The whole process felt easy and fun because Amarie is GREAT and has a really organized process down. I couldn't recommend her enough!!”
"Not only is Amarie incredibly kind, warm, and a pleasure to work with, but her design work reflects the highest level of craftsmanship and artistry."
03 / 05
Rachel / Sage Family
“My favorite part of working with Amarie was being in connection with her warm demeanor and creative talent. The process of collaboration we walked through really helped me to intentionally shape my business and its offerings in a way that better serves me and my community. She exceeded my expectations. Her materials were exceptionally inspiring, informative, and empowering. Our work together felt like a true collaboration in a form that is rare and beautiful."
"Amarie's illustrations provide such a deeply personal and unique brand expression that traditional branding and design just can't capture."
04 / 05
Shelby / Pretty in the Pines
“Amarie's talent stood out to me from the moment I found her work on Pinterest! She brought my vision to life better than I could have imagined... with beautiful patterns, illustrations, and so many different ways to utilize all of those elements! The investment was well worth it and now I feel like I have an entire collection of branded elements that I can create social graphics, newsletters, or future products with. The process was also smooth and seamless, and I definitely would work with her again, although everything she created is so timeless and beautiful, I'll be using everything she created for a long time!”
"She brought my vision to life better than I could have imagined."
05 / 05
Hey, I'm Amarie, founder of Amarie Lael Design, I created this studio from a deep-rooted desire to bring beauty into the world. As a business owner myself, I understand the heart, dedication, and countless hours poured into building a business. I believe that design should never be ordinary—it should captivate, inspire, and speak to the heart of a business.
