FavAUrite was born from a love of collecting—of finding beauty in the unexpected and meaning in the well-made. Nestled in the heart of Philadelphia, this home and lifestyle boutique offers a curated selection of jewelry and objects that bring soul to everyday living. Its style blends American and European influences, thoughtfully layered in ways that feel both timeless and refreshingly unique—inviting you to live beautifully, with intention.
FavAUrite
Services: Branding
Industry: Home + Lifestyle
FavAUrite is a thoughtfully curated brand built around the joy of discovery—where every detail tells a story and invites connection.
The color palette is warm and muted, evoking a sense of grounding in nature while also carrying a patina of age, as if it has already lived a life and carries stories with it. The brand draws from a wide spectrum of influences, from the sinuous vines of Art Nouveau florals to the structured repetition of geometric tile patterns. The illustrations are finely detailed, reminiscent of engravings found in old books and antique prints.
The combination of these details results in a brand that feels collected, storied, and carefully curated — like a boutique treasure trove of objects drawn from different eras and places, unified through design.
The result
Create an soulful and well-traveled brand story that invites customers to wander and discover.
The Objective
The founders of FavAUrite are three women brought together by a shared love of jewelry. The highlighted “AU” in the logo nods to their affection for gold—a precious element that threads its way throughout the brand identity. The bluebell serves as both a symbol of quiet strength and sincerity, and a tribute to the three women whose vision and friendship shaped this unique business.
Behind the Logos
Mindful Moon
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