FavAUrite was born from a love of collecting—of finding beauty in the unexpected and value in the hand-made. Nestled in the heart of Philadelphia, this home and lifestyle boutique offers a curated selection of jewelry and objects that bring soul to everyday living. Its style blends American and European influences, thoughtfully layered in ways that feel both timeless and refreshingly unique—inviting you to live beautifully, with intention.
FavAUrite
Services: Branding
Industry: Home + Lifestyle
FavAUrite is a thoughtfully curated brand built around the joy of discovery—where every detail tells a story and invites connection.
The color palette is warm and muted, carrying a patina of age, as if it has already lived a life and carries stories with it. The brand draws from a wide spectrum of influences, from the sinuous vines of Art Nouveau florals to the structured repetition of geometric tile patterns. The illustrations are finely detailed, reminiscent of engravings found in old books and antique prints.
The combination of these details results in a brand that feels collected, storied, and carefully curated — like a boutique treasure trove of objects drawn from different eras and places, unified through design.
The result
Create an soulful and well-traveled brand story that invites customers to wander and discover.
The Objective
Stephanie, Kristin, Natalie / FavAUrite
The images she created achieved how we discussed we wanted to express our brand personality. Our friends, family, followers and clients have been complimentary as well and have shared that Amarie has really captured what FavAUrite is as a brand.
"We are absolutely in love with how Amarie brought our brand story to life through logos, colorways, illustrations and icons."
The founders of FavAUrite are three women brought together by a shared love of jewelry. The highlighted “AU” in the logo nods to their affection for gold—a precious element that threads its way throughout the brand identity. The bluebell serves as both a symbol of quiet strength and sincerity, and a tribute to the three women whose vision and friendship shaped this unique business.
Behind the Logos
Stephanie, Kristin, Natalie / FavAUrite
"She has a lovely, thoughtful way in her approach to working with clients. When we viewed Amarie's Instagram (and brand via Pinterest) we saw that she had a feminine, soft and graceful aesthetic. Upon our first conversation we loved her calm energy, yet very clear excitement for our brand vision."
"Amarie is so incredibly talented and her work is beautiful."
Mindful Moon
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