Mindful Moon is a wellness brand dedicated to creating organic herbal tea blends that nourish body, mind, and spirit. Their thoughtfully crafted teas are designed to support focus, rest, and overall well-being, while also delivering rich flavor experiences.
Mindful Moon
Services: Branding + Packaging
Industry: Loose-leaf Tea
Mindful Moon is a brand grounded in artistry, history, and the quiet ritual of slowing down. Steeped in old-world charm, its identity features an illustrated cameo mark and painterly backdrops that echo classical art. A moody, muted color palette deepens the sense of contemplation, creating a brand experience that mirrors the mindful, intentional ritual of drinking tea.
The result
Create brand and packaging experience that elevates the ritual of tea through artful, heritage-inspired details—inviting customers to savor the moment and embrace a sense of mindful luxury in their everyday lives.
The Objective
Ramneek / RJS & Company
"The colours of our brand are diverse but harmonious; multiple exquisite patterns and borders, but all look balanced when paired together; fonts that look expensive and rich, but still subtle and not over-the-top."
"Everything Amarie delivered works together so well."
Each tea tin label was crafted as an heirloom piece—an invitation to slow living and mindful enjoyment that transforms the simple act of tea-drinking into a poetic, immersive ritual. The hand-illustrated backdrops, inspired by classical oil paintings, vintage wallpaper, and delicate sketches, echo the unique benefits and flavor profiles of each blend, giving every tin a distinct and captivating personality.
Behind the backgrounds
Ramneek / RJS & Company
"While we've contracted branding and packaging materials before, no one quite understood our vision the way Amarie did. She was able to understand the essence and intention behind our brand, and applied her talent in a holistic manner. We're now in the process of having all of the material Amarie delivered to us printed, and seeing her craft translated to tangible boxes, tapes, papers & bags has been immensely rewarding."
"I speak for both myself & my business partner, when I say that Amarie is truly one of the most talented, patient, and professional designer we've ever had the pleasure of working with."
Field + Bee
Next
