Mindful Moon is a wellness brand dedicated to creating organic herbal tea blends that nourish body, mind, and spirit. Their thoughtfully crafted teas are designed to support focus, rest, and overall well-being, while also delivering rich flavor experiences.
Mindful Moon
Services: Branding + Packaging
Industry: Loose-Leaf Tea
Mindful Moon is a brand grounded in artistry, history, and the quiet ritual of slowing down. Steeped in old-world charm, its identity features an illustrated cameo mark and painterly backdrops that echo classical art. A moody, muted color palette deepens the sense of contemplation, creating a brand experience that mirrors the mindful, intentional ritual of drinking tea.
The result
Create brand and packaging experience that elevates the ritual of tea through artful, heritage-inspired details—inviting customers to savor the moment and embrace a sense of mindful luxury in their everyday lives.
The Objective
Arden / Mindful Moon
"We couldn't be happier with the results!"
"She not only brought my vision to life but also infused it with her artistic talent, making it feel like a true collaboration."
Each tea tin label was crafted as an heirloom piece—an invitation to slow living and mindful enjoyment that transforms the simple act of tea-drinking into a poetic, immersive ritual. The hand-illustrated backdrops, inspired by classical oil paintings, vintage wallpaper, and delicate sketches, echo the unique benefits and flavor profiles of each blend, giving every tin a distinct and captivating personality.
Behind the backgrounds
Arden / Mindful Moon
"From start to finish, the process was incredibly organized, and her quick, timely responses were invaluable during a stressful and chaotic time for us."
"It was a pleasure to work with Amarie!"
Field + Bee
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