Shelby Vanhoy, owner of Pretty in the Pines, is a creator whose style marries classic charm with warm, lived-in details. She shares interiors, DIY inspiration, recipes, motherhood, and seasonal moments. She’s especially known for her knack for elevating small spaces (creative moulding, wallpaper, and curated vintage touches) and for making her homes feel both polished and cozy.
Pretty in the Pines
Services: Branding
Industry: Lifestyle & Home Content Creation
Shelby’s distinctive style is at the heart of this brand, making it essential that every detail felt like a natural extension of her aesthetic. Elegant typography, ornate frames, architectural motifs, and lush botanical illustrations come together to create a sense of story and cozy yet elevated living.
The primary icon draws inspiration from the windows on Shelby’s own front porch, infusing the brand with a sense of hospitality that feels both refined and approachable. A palette of rich greens paired with soft creams evokes a romantic, timeless elegance, underscoring the brand’s polished yet welcoming character.
The result
Create a romantic and refined brand experience that leans into a vintage, garden-inspired aesthetic, capturing the essence of Shelby's recognizable style.
The Objective
Shelby / Pretty in the Pines
"I ended up working with her for a branding project and she brought my vision to life better than I could have imagined... with beautiful patterns, illustrations, and so many different ways to utilize all of those elements!"
“Amarie's talent stood out to me from the moment I found her work on Pinterest!"
A defining element of this brand is its textural, illustrative details. The patterns draw inspiration from classic wallpaper and garden motifs, while hand-drawn sketches of climbing ivy add a touch romantic charm. Each illustration was inspired by objects and scenes from Shelby’s own interior designs, weaving in personal meaning and creating a seamless continuity between her brand and her work.
Behind the Patterns & Illustrations
Shelby / Pretty in the Pines
"Now I feel like I have an entire collection of branded elements that I can create social graphics, newsletters, or future products with. The process was also smooth and seamless, was very easy to provide feedback, and I definitely would work with her again, although everything she created is so timeless and beautiful, I'll be using everything she created for a long time!”
"The investment was well worth it."
Sense
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