SENSE is a wellness brand that offers an assortment of teas, candles, and bath salts—each featuring a unique QR code that connects to an audio mindful practice that guides the customer through a wellness ritual that complements the product.
Sense
Services: Branding + Packaging
Industry: Wellness + Skincare
SENSE feels like a slow exhale—a brand that invites customers to reconnect with themselves and find calm through self-care and ritual.
With a refined, minimal approach, the brand pairs earthy textures with soft, painterly landscapes and delicate botanical linework to evoke a sense of calm and presence. A muted, organic color palette sets a tranquil tone—reflecting both the essence of the brand and the peaceful mental state its products are designed to support. The overall effect is one of effortless elegance that remains relatable and human.
The result
Craft a calming, mindful, and grounded brand and packaging experience that engages all the senses—feeling natural, tactile, and rooted in nature.
The Objective
Colleen / Sense
"I loved that Amarie's artistic background allowed her to be able to add elements to my brand to really make it stand out. "
"It’s so nice to have a fully cohesive brand that looks and feels how I want it to."
The brand features a collection of hand-painted, nature-inspired backgrounds that capture its essence while serving as key packaging elements. These paintings reflect the scent and tasting notes of each product, as well as the mood of their accompanying audio practices—adding a layer of beauty and intention to the experience.
Behind the backgrounds
Colleen / Sense
"After speaking with me and going over the concerns and obstacles I was having, Amarie recommended a rebrand first. I agreed, and that was the best decision I’ve made for my company this far. It’s so nice to have a fully cohesive brand that looks and feels how I want it to. She explains everything so well every step of the way and her brand files are IMPRESSIVE. So many variations and in every file you could ever need. On top of all that, she is super sweet!”
"That was the best decision I’ve made for my company this far."
Josephine Interiors & Market
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