Brand + Website Launch: The Kinship Collection

I’m so excited to unveil the new look for The Kinship Collection: a collection of goods to make life a little happier, a little easier, a little more wonderful. Husband and wife duo, Celia Laurent and Eric Ziebold already own two restaurants in Washington D.C., and decided to open an online store as an extension of these restaurants, so that their customers can “take a piece of Kinship home with them.”

As we worked on this project, it was so fun to see it all come together as they finalized their products with intentional details like the Kinship monogram stamped subtly on the handmade ceramics. With a neutral, minimal color palette and elegant, timeless typography, the final brand, website, and packaging reflects the beautiful simplicity that characterizes their products.

Services: Branding + Packaging + Shopify Website

January 22, 2021

I'm Amarie (a-muh-ree), the artist and designer behind the business. I am passionate about the color orange, plants, gin & tonics, baby animals, and anything and everything that has to do with art.

Amarie Lael Design was born out of my passion for starting a business and the desire to use my art to help others. I truly feel I was born to create and I feel so thankful that everyday I get to help entrepreneurs like myself reach their goals and dreams through strategic, artful design.

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