Brand + Website Launch: The Kinship Collection

Highlighted Projects

Services: Branding + Packaging + Shopify Website

Industry: Home & Lifestyle Online Boutique

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I’m so excited to unveil the new look for The Kinship Collection: a collection of goods to make life a little happier, a little easier, a little more wonderful. Husband and wife duo, Celia Laurent and Eric Ziebold already own two restaurants in Washington D.C., and decided to open an online store as an extension of these restaurants, so that their customers can “take a piece of Kinship home with them.”

As we worked on this project, it was so fun to see it all come together as they finalized their products with intentional details like the Kinship monogram stamped subtly on the handmade ceramics. With a neutral, minimal color palette and elegant, timeless typography, the final brand, website, and packaging reflects the beautiful simplicity that characterizes their products.

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I'm Amarie (a-muh-ree), the artist and designer behind the business. I am passionate about the color orange, plants, gin & tonics, baby animals, and anything and everything that has to do with art.

With a degree in painting and graphic design, I am truly an artist and illustrator at heart. For every brand created, I aim to incorporate that artistic touch that goes deeper than visuals—it communicates the heart and story behind your business.

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